We created a flagship location for OUAI, which would be their first standalone retail space. Since they already sell at a lot of other retailers, we wanted this to be an immersive OUAI experience. We took into account their customer, where they are from, what they want and what the OUAI brand represents. We created a tech forward space that has elements of the beach to pay homage to OUAI’s LA heritage and also elements for customers to interact with.