This project, created for a competition, focuses on Glossier’s fragrance portfolio and expanding their retail footprint through a community based retail experience. Creating a space where Glossier customers could really experience the fragrance and interact with each other was the goal, which I decided to go about using a café model. I created a new assortment of products for the Glossier fragrance portfolio and some merchandise, a launch plan, a marketing plan and planned the future of this endeavour.
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